Nowadays it is almost a must for every business to have an online presence in order for it to maximize its pitch. There are many ways that businesses can have an online presence, some of them being having pages and groups on social media, and having websites or blogs. The main reason for the online presence is due to the fact that everyone has access to the internet and spends a lot of time there. This means that having an online presence gives the business higher chances of people purchasing or using the business services. In this article, we are going to take a look at the benefits of blogging for your small business.
Boost Search Engine Optimization
A blog is a source of fresh content, something that is golden to search engines. When content is frequently put on blogs, google and other search engines index the content. Adding in keywords also further increases the visibility of the business on search engine results pages (SERPS).
Develop Relationships with Potential and Existing Customers
Blogging is a great way of connecting with visitors to your site. It is a great idea to converse with the visitors though things like questions, and allowing reviews, comments, and feedback. This will bring about more trust and also let you know what the audience or customers are looking for, or prefer.
Establish Your Business as an Industry Leader
The blog posts are supposed to have valuable and expert information and with time, it will become a “go to” resource for helpful, informative content. This will definitely improve the conversion rates for the business.
How to Start a Blog
Knowing the importance of an online presence for a business, we are now going to run through the process of setting up a blog. Zac Johnson has been into blogging for a while now, and has made a lot of money through it. In this part of the article, Zac is going to guide us through the process of setting up a blog or website.
Choosing the right blogging platform
Platforms like WordPress and Blogger have made it very easy to set up blogs of websites without the need to know coding and a whole lot of other complicated stuff. WordPress is the most popular and you might want to click here to start a wordpress blog. It is 100% free of charge.
Selecting your domain name and blog hosting
Knowing the blogging platform that you wish to use, the next step is choosing the domain name (www.name.com) and getting a hosting provider. There are many solutions to this, their prices varying with the services provided.
How to create a blog with purpose
The blog is all about the content, not just content but purposeful content. Ensure that the text is original and relevant so that it can attract an audience and also rank in search engines.
Knowing the importance of blogging, it would probably be a great idea to start one for your business. WordPress is probably your best bet since it comes with useful plugins that will optimize the blog to your convenience.