What do you do when your persistent daughter tries to convert you to an organic and healthier lifestyle? If you're Luna Roth, a Canadian marketing expert with years of experience in the confectionary products industry, you get so excited about how wonderful and energetic you suddenly feel that you start making organic, kosher, non-allergenic, vegan candies. And of course you'll want everyone to try them too.
In 2004, Luna Roth, with daughter Amanda as her organic advisor, together with a diverse and talented group of partners and a team of dedicated employees have extended Pure Fun™'s uncompromising commitment to better-for-you™ products and values in the natural & organic food community. At Pure Fun it is our belief that of the things on our planet, good candy should be pure fun... It shouldn't hurt!™Today, Pure Fun™ is a humming enterprise focused on creating "Better for you candy©" that is naturally wholesome and still tastes great. Peek into our windows and you're sure to see us hard at work. There's Howie cooking up recipes in the kitchen, Steven balancing the checkbook, Elliott spinning pails out back, Colin and Allan eagerly ensuring that our customers are well cared for.
Since it rolled out its first product line in October, 2005, Pure Fun has grown quickly with the addition of Paul, our great creative graphics guy, Kaye the super-efficient office organizer, Pat, the fearless multi-tasker who is simply grace under pressure with her sidekick Nicky provide excellence in service, and Marina, the strictest quality assurance gal you could meet.
Being in the business of wholesome fun, says Luna, is sweetly rewarding. And that's what Pure Fun is about - sweet rewards that everyone deserves to have. "We humans need to indulge ourselves once in a while," she says, "and we want to give people a healthier choice for those special treats."
